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There is no "one size fits all" when it comes to the marketing of a
business. The goals, and budgets, are as varied as the businesses
themselves.
You will see from our "Services Offered" section that we have an
array of services to assist businesses in planning the marketing
needed to reach their goals.
Being a full-service advertising, marketing and public relations
agency, we meet with the client at the beginning of our relationship to
crystallize those goals and then move forward accordingly.
If the client feels we have a "good fit" with their vision for themselves,
we move on to the next step: making specific recommendations based
on Richards & Lord's assessment of the client's strengths, weaknesses,
and current market positioning.
Some clients will require a lot of public relations support at
the beginning to start the positioning process, followed by an
advertising plan to secure and maintain that position.
Others will need immediate development or revamping of an
advertising program. In that case, Richards & Lord analyzes
the various trade, local, and online publications and social
media sites to determine which are best suited for the client.
Once that determination has been made, Richards & Lord
implements and coordinates ad planning and placement.
Finally, other companies may simply require our
Public Relations services to assist them in what they are
already doing.
Once the advertising, marketing, and public relations goals and plans are
agreed upon, the client is given a comprehensive plan, including a timeline
for execution.
Richards & Lord is involved to the degree that works best --
whether it be taking over complete management of the suggested
program, or working as a consultant to those in-house. Either way,
we are at the client's service, assisting them in the marketing
plan that was developed together.
Please see our Services Offered, Advertising, and Public Rel,ations sections
for more complete information on these services.
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