Marketing on behalf of non-profits is one of the most rewarding,
and one of the most challenging things we do. There is a different
sensibility, a different set of goals, and a whole different set of
tools. Yet many non-profit goals require the same skills to achieve
as do business goals. It is the tone that is different. And that's
where Richards & Lord's experience counts.
Ways we have been able to help trade associations and non-profits:
* Identifying the database they should be reaching with their
fundraising -- both from traditional and non-traditional sources
* Preparing direct mail campaigns to raise awareness and/or
funds
* Developing theme and strategy for their annual fundraising
banquets or galas
* Assisting with Annual Meetings -- choosing themes and
menus, maintaining records, adhering to deadlines
* Bringing in additional revenue by planning and conducting an
ad campaign for the event's program book
* Writing and sending quarterly newsletters on the
association's behalf
* Writing brochures (our brochure for Project Linus was
later used as a national model)
* Conducting membership drives by identifying new prospects,
preparing direct mail pieces, and representing the associations at
trade shows
* Placing PR in the local press and online vehicles , stretching limited
budgets to get the most value possible and helping to raise
community awareness
* Orchestrating and assisting with participation in local
civic events
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