Public Relations -- What it is and what it isn't
PR has received a lot of attention over the years from movies
and television that has, unfortunately, often equated it
with "publicity at any cost" or exaggerated claims with little
substance. Good public relations for your product or service
demonstrates its value to the industry or community, with
resulting benefits to your company itself. Let us show you how
Public Relations works at its professional best.
Public relations is one of the most powerful tools
a client can have
Liz Richards recognizes that, and has spent years earning a strong
reputation for knowledge and integrity. That positions Richards & Lord
to be accepted by editors, publishers, and industry organizations as a
company that is interested in not only the success of its clients, but also
of the success and growth of the industry in which they serve.
As a result, Richards & Lord offers the following public relations
services to advance the positioning of their clients -- doing so with
confidence that press releases will be read and picked up online
and/or in print, and that phone calls made on behalf of clients will
be answered:
Press Releases -- write & place for new products, new
appointments, new facilities, etc.
Articles -- write with client for online or print, to co-ordinate
with editorial calendars and industry events
Editor meetings at trade shows -- schedule and facilitate
Client involvement in industry events & committees --
identify and facilitate
Client involvement in local community events --
identify and orchestrate
Public relations is what Richards & Lord sees as one integral part of a total
marketing plan. Please also see our section on Advertising to see how the
two, when combined, best advance the client in the marketplace and in
the industry.
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