Whether you are seeking support for marketing a business,
trade association, or non-profit group, several things remain
the same. There must be a consultation to see what your specific
goals are. After that, research on how to position your company
or group to accomplish those goals is conducted and
recommendations, along with a timeline, are presented.
Our services include, but are not limited to:
* Marketing input for strategic planning
* Identification of competition/strengths/weaknesses
* PR placements in local and trade press, online, and in
social media
* Developing of relationship with editors to facilitate
coverage of client's business
* Analysis of appropriate advertising buys
* Media buying and ad placement, including negotiation of
free bonuses
* Award-winning ad design and copywriting services
* Monitoring of advertising/PR placements
* Arranging hard-to-get meetings with editors at trade shows
* Article placement when appropriate - ghost writing when
required
* Orchestration of participation in appropriate
civic events
* Development (if required) of prospect database
* Writing and sending of newsletters within
or outside of company
* Writing of fundraising letters for non-profits
* Assistance in planning business banquets/galas
Please see our individual sections on Advertising, Public Relations,
Marketing for Businesses, and Marketing for Non-Profits to see how
our services combine to give our clients a full and total package.
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